Few smart organizations and enterprise realize the opportunity that digital systems and technology have to offer. Majority of the marketing executives and even sales people are aware of the under-rated efficiency of the digitalized marketing. Social media and proper application of digital assets are imperative for an effective and resilient customer engagement, enhancing market-based insights and probably even promoting sales.
With the entry of the smart phones and tablets, majority of the population is now inclined towards phone-based connectivity and access. While many would love to access the information on the go, organizations and brand promoters could use this era of technology so as to drive masses toward their specific goals.
Before deploying small screen users for marketing, few challenges, let alone issues, need to be addressed.
Below are some important questions that you need to answer while targeting the users who use mobiles, tablets and desktops:
Are there prospective clients, readers or followers on the device?
What strategy could be used in order to benefit the business from mobile users?
Is the strategy seamless and convenient from prospective customer’s perspective?
Consumers and clients expect organizations to follow the strategies and communicate effectively not just from one social media to the other but also from one mobile device to another.
Importance of Mobile Users
Usually people tend to spend more time on a mobile device than on a desktop or even a laptop, so to speak.
Smart phones and mobile devices have taken the industry by storm.
Apt user interfaces, multi-tasking, convenient to use on-the-go and advanced mobile apps that allow you to literally do anything on your mobile.
Statistics report Facebook has 73%, Twitter 89% and Pinterest 95% active mobile users.
Users are reportedly spending more time accessing social media from mobile devices compared to desktop computers. Companies absorb this notion as one of the prime aspects of marketing and promoting their brand.
Enhancing Accessibility For Social Media On Different Platforms
Facebook and few other have almost become like an advanced separate continent, with the ratio of active to non-active users of more than 90 to 5.
Organizations need to integrate social media platforms as this forms an integral part of the marketing; be it on a tablet, desktop or even a mobile device.
Users should be able to access your business page with ease, without redirects or pre-page forms.
Follow Customers Based On Location, But Don’t Be A STALKER
The onset of GPS technology and other location-based apps have given the organizations a ‘smart-weapon’ to shoot hyper-targeted customer-based ads.
This perk can be further utilized to gain masses from nearby locations based on their preference.
However, it should not be in the form of spam or strings of mails, messages or even pop-ups.
A gentle reminder or even an alert should suffice.
Avoid Redundancy In Your Strategy
Most people have multiple platforms for their in-house and on-the-go information accessibility.
In order to utilize this effectively, organizations need to keep certain ‘marketing checks’ in order to prevent the message fatigue.
Devise methods and strategies to offer different message interfaces to different platforms; all converging down to single conclusion though.
Be smart in deploying strategies and start off with the one having highest returns for your business viz. tablet, smart-phone or desktop computer.
How is the brand promotion being carried out by mobile marketing?
Is it appealing to the prospective clients?
Is the transformation of mobile marketing really effective for your business?
The journey has just begun towards the beginning of a new era of social media on portable technology. Brace yourself!