Google just released a new iteration of its search algorithm called hummingbird. Its purpose is to provide faster and more precise search results. The focus of this latest iteration is its understanding of complex questions, rather than a word-by-word search. Google can interpret full questions and rank its results accordingly. So if you should search for “flights from London to New York”, Google will understand this in the context of conversational search.
By paying more attention to the way words are structures, Google can find out the intent of the question. Google will then be better able to direct you to websites which might be more relevant to your query, rather than just match your query with websites that match the words.
This might or might not affected the traffic to your website. According to Google the new algorithm will have effect on a search by search basis. Certain search terms will return exactly the same results as before and other will not. The bottom line for G
If you have been engaged in SEO techniques that Google considered to be interfering with their quest to provide the best query answers you will be penalised by the hummingbird update. Black hat techniques, spammy links, plagiarised content, all of these will get you penalised.oogle remains their quest to return the most relevant content to their users. The message from Google remains the same – “provide original, high quality content.”
There are however ways to recover from a bad situation. By carefully scrutinising your website for Googlebot no-no’s and by removing those spammy backlinks from low quality sites, you will go a long way towards recovering the respect Google has for your site.
The online space remains a fast-moving and dynamic environment where people with up to date knowledge leads the way. Be sure to speak to knowledgeable people when it comes to managing your online presence.