Google Analytics is now the top platform for all websites to measure and analyse the site’s performance. Analytics has grown leaps and bounds, evolving and showing more streamlined matrices than ever, thereby helping the website owners to strategize effectively to monetize their content.
A lot goes into understanding how Google Analytics performs in order to achieve greater insights into your website performance in terms of traffic. Understanding how much traffic hits your day is very essential, particularly if your web portal makes money out of the user visits.
Once you understand how much traffic hits your site every day and from where and on what, it will become much easier for you to understand the ‘behaviour’ pattern of the users who are on your site. Not only that, you will also be able to understand what content really sells on your portal and what does not.
Let us have a look at some key metrics that measure your site traffic in Google Analytics
These tags play an important role by tracking content, effectively pulling out data and collating the same to the reports within the Google Analytics interface.
Using tags, you can pull up multiple reports for multiple websites within a single account.
Time metrics are very vital for having an overall view of the site’s performance in terms of the traffic hits.
With the help of time metrics, you will get a clear estimate of the number of page views, number of unique page views and an average length of time that a user stays on your pages.
The longer your users stay on the page, the more likely they are to become the purchasers or customers of your products or services.
Businesses all over the world track the time metrics every single day to estimate the duration and the bounce rate.
A column called ‘Acquisitions’ is seen on the left side of the Google Analytics Interface.
This information is extremely important to understand in detail as to whether the company’s marketing strategies are working in terms of attracting more traffic.
The overview option provides information on how the traffic is behaving while the ‘Channels’ option explains where the traffic is actively coming from.
There are other options such as All Traffic, All referrals, Campaigns and Keywords that measure and estimate what comprises quality traffic that will garner more business in the form of revenue and conversion.
The section called ‘Audience’ on the left side holds vital information on the nature of the traffic coming in your site’s direction.
All the crucial parameters such as demographics, age, gender, interests, behaviour and technology are well explained here.
Studying this part, you will be better equipped to analyse as to what kind of audience really visits your website and for what kind of content.
You can target that specific audience way forward gaining more response towards your site.
Content Drill Down
This is perhaps the best part of Google Analytics. Each and every part of content that is featured on your site is measured here in the form of number of views and the percentage of visits.
Using this data, you can infer as to what topics or content really get attention and what does not work in favour.
‘Because Google Said So’, goes our saying – keywords are important as they list out what content really ranks better on Google and what does not.
It is what the user wants to read or view and not what you want to offer.
You can plan the important topics for your site based on these keywords.
The best part is that you can measure paid, viral and organic keywords that trend on Google.
Based on the same, your content can be planned in a more streamlined manner.
Bounce rate is the deciding factor for monetization. The higher the bounce rate, the quicker the users are leaving your site without spending enough time.
Please do not confuse this with exit rate. A bounce rate is the percentage of single page visitors received on your site.
This aspect significantly affects online businesses.
Writing engaging blogs that make the users spend more time on your site lessen the bounce rate, thereby turning the visits into possible revenue conversions.
Smart Scripts and Business Intelligence
It is not enough that you write smart content. A lot changes when this content is smartly promoted with error free back-end scripts with minimal bugs. Mixing great content with engaging digital marketing goes a long way to make your website a big hit.
Google Analytic s is one of the most powerful tools that is available absolutely free to track and measure your content. Analyzing traffic while understanding how your content fares on a daily basis is the need of the online portals that delve on making revenue with visitors.