We are digital marketing specialists. We create and manage digital content and use this to enhance your online presence and drive traffic to your website. This in turn protects your online reputation and leads to an increase in sales. We create a wide variety of digital solutions which include your website, search related engineering, social media, and mobile device strategies.
As digital marketing specialists we see to your online world.
For easy reference these areas are described below, but your particular need might not fall within any one of them alone. Because no two businesses are the same we will agree a strategy with you as to which services to use and how to implement them. The internet is a fickle place with change being the only constant. Learning cycles and failure is therefore part of your online experience. Be assured however that you are working with some of the best engineers, marketers and digital specialists in order to reach your defined goal.
Your website is your window to your digital marketing world. You need to keep it neat, relevant, fresh, and most importantly, in the spotlight. To this end we use engineering driven solutions such as landing page optimisation and content marketing to make sure your website is search-engine friendly.
We also know that you cannot manage something you cannot measure, so we dedicate a lot of time monitoring. The marketing analytics you receive from us will give you clear-cut evidence of the progress your campaign is making and will inform changes to our strategy.
Social media has given consumers a way to express their feelings about your product or service to a wide audience. This gives them a lot of power and the shift to consumer power of business is growing daily. You need to interact with your clients on the social platforms, something you cannot achieve without a presence on platforms like Facebook, Google+, LinkedIn, etc.
Many businesses register themselves on these platforms, but then do nothing with it. Social media sites are great for customer retention and acquisition and a very effective digital marketing platform. This is achieved through word of mouth referrals and stories that go viral. The key however is engagement. This means spending time to speak to your audience and to proactively build your follower base.
Besides the social media platforms mentioned we also provide email campaign and video marketing services. All of these activities drive traffic to your website, leading to more sales calls.
Search engines are looking for fresh and relevant content to answer search queries. This is very important to keep in mind when you are trying to rank high for certain search terms. Many businesses do not spend enough time creating fresh content for their website and is subsequently penalised by search engines through lower rankings.
We use an engineering solution called Search Engine Optimisation (SEO) to ensure higher rankings. We also use paid advertising campaigns to drive traffic to your site for an effective digital marketing campaign. These are known as Pay-per-Click (PPC), display advertising and retargeting. If you have ever noticed the advertising at the top and sides of a Google search, or the advertisements on Facebook inside your news stream, you will understand paid advertising.
If your website looks the same on your mobile as on your desktop you are underestimating the rapid growth of mobile. Look at our site on your mobile and see how it scales dynamically according to screen size. If your site does not do the same it needs redesign.
The growth of mobile is so phenomenal that it should form an important part of your digital marketing campaign. Whether it is by responsive web design or having custom applications built, you should engage the mobile revolution.