One of the key factors driving search engines are their need to display relevant advertising to consumers. To this end they use a number of techniques to find out what type of advertising might interest someone browsing the internet. Using your browsing history the search engine will notice that you have been looking at sites to do with “cameras” for example. You will now start noticing more display advertisements to do with cameras, even if you are not on a camera website.
This intelligent use of user behaviour is what drives display advertising and we will use this to put together a campaign to bring quick results. Here are some benefits of display advertising;
- Create all types of ads – text, image, interactive and video ads.
- Place those ads on websites that are relevant to what you’re selling.
- Show those ads to the people that are likely to be most interested.
- Manage and track your budget, campaigns and results as you go.
Display advertising in action
Next time you surf the web, notice how advertising is displayed on many websites. A banner or video link might attract your attention at the exact moment you are looking for a product or service. You click on the ad and are taken to the site where these products are sold. This is because you probably searched for, or navigated to a site that is about this type of product. Your search history leaves many clues search engines use to intelligently display advertising.