Your website is made up of pages, each covering a specific topic or product. In order for the search engines to find each of these pages, a good site structure with crawlable links are required. The search Engines regularly sends their crawler robots around to find out what your site is about and if your content is not written in a way that makes sense to crawler robots, then most likely your pages will not rank well on the search engines.
The art of being search engine friendly is called “landing page optimisation”.
Creating call to action buttons or links are important so as to engage with potential customers. It is no good when someone visits your website and they cannot easily do business with you. Call to action buttons such as “Book now” or “Buy now” makes it easy for potential customers to convert to paying customers.
Landing page optimisation is normally one of the first steps undertaken in any SEO program. Its ultimate purpose is to drive more generic search traffic to your website and in this way convert enquiries into sales. Technically a landing page is any page a potential client lands on after clicking on an online advertisement or generic search result.