You want to get the most from your marketing dollars, so measuring your performance is key to managing your online marketing campaign and getting the most out of your campaign. Marketing intelligence informs your online marketing strategy and is part of the constant adjustment needed for a successful campaign.
Marketing analytics will also provide you with the answer to profitability. It will let you know that your current campaign is working or not. In search marketing value often lies in the search keywords that drive traffic to your site. These can be uses to inform other business processes within your organisation. These could include;
- Customer support: Where are customers struggling the most and how should you allocate resources to help your customers.
- Product design: Search terms can reveal what features or solutions are being searched for.
- Prioritising: Search term frequency can provide data from which you can infer priorities when making product decisions.
- Industry trends: Change in search term frequency can over time predict trends in consumer behaviour.
The bottom line is that all marketing campaigns need constant updating. Without proper marketing analytics you will not know what to change. We have analytics that will impress the socks off you. Speak to one of our consultants to show you the inside story.