You might be surprised at how many people sleep with their smartphone within a meter from their head, read the news or a book before they go to sleep on their smartphone, go to the kitchen to make coffee and take their smartphone along, in fact, feels lost without their smartphone. Mobile devices have become addictive and people feel cut off if they don’t have internet access.The proximity of the mobile device makes mobile marketing very powerful.
Mobile devices allow smart marketers access to the inner world of consumer on a 24/7 basis. The world is going mobile on a massive scale, with everything from payments to social interactions being done from your phone. As a business you should engage the mobile revolution through QR codes, location based offerings, or paid search campaigns.
Another great way to engage your potential customer base is through the development of your own mobile application or mobile friendly website. Loyalty is built through regular communication straight to the mobile via push technology or regular short updates. People love mobile and it has become addictive to many people. The mobile device replaced so many devices and has become indispensable in the modern word. It replaced the camera, watch, calendar, and many more functionalities now available in the palm of your hand.
Mobile could form a very important part of your digital marketing strategy.