Search Engine Optimisation is essential in the internet enabled world. “Google it” is the standard answer to any question that arises in conversation. Underpinning this seemly easy answer to everything is a hugely complicated algorithm that maps the world of the internet. Every search engine have their own proprietary algorithm, and it changes constantly.
To rank high on search engines you have to make sure that the content on your site is fresh and relevant to the search term. If you have no website, or your website just contains a few static pages, potential customers are likely to give their business to a competitor.