The goal with Social Media Marketing is to have people share your marketing messages with their social networks on platforms like Facebook, LinkedIn, etc. This word of mouth marketing originating from a friend is powerful as it is seen not to come from a company.
The growth of social platforms like Facebook is only accelerating and smart companies engage these platforms with vigour. With many people now accessing these social platforms on their mobile devices, mobile marketing is now an important consideration when considering your marketing options.
People are willing to state their hobbies and interest on these social platforms. This enables us to target niche markets based on these metrics. Age, gender, likes, and many other demographic targeting subsets are available and results can be enhanced through paid advertising on these platforms. Social Media is a great way to build long term relationships with your customers.